Ben Terken (NL)

Speaker (Marketing Team Lead, Zalando)

My name is Ben and my background is mainly in marketing, having spent the last seven years at Zalando in Berlin. Since last year, I've been leading the marketing team for the Netherlands, where we’re responsible for the marketing strategy, planning and end-to-end development of campaigns and brand activations, such as our partnership with Top Notch for the Class of ‘23. As a marketer, I’ve always been interested in how brands can tap into cultural narratives and create memorable experiences to build meaningful relationships with their audience.

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