Olga Zegers (NL)

Olga Zegers as Senior Talent Manager (buyer) at WINK, brings more than 30 years of experience in music, talent and live entertainment. Before joining WINK, she spent 17 years as Partner and Music Director at ID&T, programming international festivals and events.

Her career spans festival and venue programming, artist representation and talent strategy. She has worked within artist agencies, and programmed Amsterdam’s iconic Gashouder, working across all genres of music from DJ's to live acts, from emerging talent to global headliners.

At WINK, Olga leads talent strategy and bookings for international brand experiences and large-scale events, most recently curating the 19-day FIFA Fan Festival™ Atlanta 2026.

Her work is driven by a deep understanding of artists, audiences and culture, and the role music plays in creating memorable experiences.