Govert Reeskamp is a sucker for challenges. That's why he produces from Day One onwards ‘Into the Great Wide Open’. This festival takes place in a natural reserve on an island with very little means and a lot of (natural) restrictions with demanding makers and participants on top. And that is exactly why Govert produces in a sustainable and innovative manner, because he has to, not because it makes him look good. Govert has challenged ITGWO (and himself) to get rid of all the diesel generators used by the festival, before the year 2020. The use of accu's To share the energy challenge with the users of the energy, ITGWO introduced billing the use of energy instead of a fixed fee. The change of billing introduced a new financial insentive to save energy.