The Future of Festivals

Speakers: Márk Bóna (Sziget), Ivan Milivojev (Exit), Gustavo Pereira (Sónar), Lisa Simpson (Rise), Mitchell van Dooijeweerd (Revolution Foundation), Claire O'Neill (A Greener Future), Maxfield Frieser (INFAMOUS), Sam Shemtob (FEAT), Kenny Eshinlokun (Taboo), Damian Kozak (Fangage), Sebastien Westerduin (Woov), Ollie Seaman (Wasserman Music), India Lawson (Wasserman Music), Cecilia Chan (Agent, Wasserman Music), Koos Bergmans (Art Director, Drone Stories), Marieke Samallo (Founder / Creative Director, Milkshake Festival), Stuart Hackley (Co-Founder, ARC Music Festival)

Music by: Kypski

Hosts: Andreea Magdalina (shesaid.so) & Claire Wright (Buddy)

The Future of Festivals TalkShow will be taking a helicopter view of what festivals are becoming and what they mean to us as a society. Examining the changing sociological makeup of the festival audience and changing audience demographics, we’ll be examining issues including what it means to reshape festivals beyond lineups towards unique community experiences, asking what the essential elements are and what really makes an event unique, as well as diving into what we do in the daytime, and what’s behind the growth of multi-generational events.

Taking the lid off the positive and negative impacts of technology, asking how much onsite technology you really need to keep your audience entertained and stay relevant, and posing the big question about virtual events: does anyone really want to stay at home but still be part of a festival? How do you make it an experience rather than a compromise? How do you fold a vast online audience into a live event and make them want to repeat the experience? Is it even possible?

Looking at the role and relevance of festivals, the TalkShow will be tackling how festival crowds are a reflection of society, and society’s attention span is shrinking. So how do you guarantee that you’ll be able to entertain the easily bored? The presence of brands and their money is also a central issue of the discussion about that money. While it is a great enabler for the live scene, too much ‘presence’ can be an audience turn-off. How do you strike the right balance, especially in these financially challenging times?

The TalkShow will also be looking at initiatives to guarantee a healthy future for large scale live events and the music industry. In Beyond the headliners! Should Festivals be helping and supporting young artists? we ask the big question, are there too many headliners and too few unknown quantities? And looking behind the curtain at the people who make these events tick we examine backstage life: How do you make sure there are enough new, young technicians being prepared for a life of set-building and stage rigging? Why are there so few specialist courses? Where do you go to get trained and educated in live skills?

Felix Meritis

Conference FAQ


Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.


ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.

Tickets for the specialist sessions and ADE Lab can be found on the ticket page.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

The program for this year is complete. The application form for ADE 2024 will be available online soon.

Please visit one of our info & ticket centers to receive your personal ADE Pro badge & wristband:

PRO Registration Desk at Felix Meritis
Tue 17 October: 16:00 to 20:00
Wed 18 October: 09:00 to 20:00
Thu 19 October: 09:30 to 20:00
Fri 20 October: 08:30 to 20:00
Sat 21 October: 10:00 to 20:00

PRO Registration Desk at I Amsterdam Store - Central Station
Tue 17 October: 14:00 to 19:00
Wed 18 October: 09:30 to 19:00
Thu 19 October: 09:30 to 19:00
Fri 20 October: 09:30 to 18:00
Sat 21 October 09:30 to 18:00
Sun 22 October 12:00 to 17:00

PRO Evening Registration Desk at Het Groene Paleis
Wed 18 October: 18:00 to 22:00
Thu 19 October: 18:00 to 21:00
Fri 20 October: 18:00 to 21:00

Please be aware that your E-ticket is strictly personal and non-transferable. Identification with your ID/passport is mandatory which means your items cannot be picked up by someone else.

Also, don’t forget to complete your details before ADE to make sure we have all your details for your personal badge.