Short Cuts: Building Dedicated Fan Communities


Short Cuts: Building Dedicated Fan Communities

In Conversation With ID&T - Irfan van Ewijk (Thunderdome), Jonas Schmidt (Q-dance)

Moderator: Aron Friedman

ID&T Group is one of the world’s biggest event organizers, organizing 70 events a year, and is celebrating their 30th anniversary this year. They are pioneers in the dance industry, leading the way since 1992. They have traveled the world with dance concepts like Sensation and are known for their huge dedicated fanbase and were the first to host dance events in big arena’s / stadiums.

With iconic brands such as Thunderdome and Q-dance they have created dedicated fans worldwide. Irfan van Ewijk, one of the founders of ID&T, is one of the people behind Thunderdome. Thunderdome is acclaimed for its dedicated fanbase and the cultural movement it started back in the 90s. Celebrating its 30th anniversary this December, Thunderdome is more relevant than ever. Together with Jonas Schmidt, Head of Creative at Q-dance and the creative father of many elements that make Q-dance events famous like the mind-blowing endshows fans across the globe witnessed open-mouthed, the astonishing stage designs, creative fan activations and much more. These unique elements are, among others, the reason why Q-dance’ brands have countless dedicated fans.

Listen to Irfan and Jonas talk about how these phenomenons came to life and you might learn how to build a dedicated fanbase yourself as well.

Felix Meritis

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