Let's Talk TikTok: Exploring Opportunities for Brands
BMIM - Franziska Gregor (Creative Partnerships Lead DACH/NL, TikTok, DE), Kathrin Hahnemann (Creative Production Partner DACH/NL, TikTok, DE)
No one can ignore TikTok. This social media platform has had a massive impact on the music industry over the last year. Franziska Gregor is responsible for bringing creative agencies and partners together on TikTok and advises them how to advertise. In this panel we discuss the possibilities out there for media music, why it’s so different to other platforms and why music plays such a big role in its success.
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