BMIM - Tim de Broekert (Communication Specialist, Tony's Chocolonely, NL), Rutger Hamelynck (Marketing Manager, NS, NL) and Brogan Simpson (Global Communications Manager, Heineken, NL)
Music partnerships have long offered brands a powerful way to reach audiences on an emotional level, and when companies want consumers to connect in an "authentic" way, music is the glue which makes that happen. This session brings together a panel of marketing leaders from NS, Tony’s Chocolonely and Heineken to share best practice and case studies along with practical advice for artists and brands alike. How do brands and artists remain authentic when the brand sponsor model is replaced by creative partnerships that are mutually rewarding? Are smart marketers able to create far more strategic and targeted partnerships with artists, armed with data generated by digital distribution and social media platforms?