I’m With the Brand: Best Cases in Music & Brand Partnerships in 2022


I’m With the Brand: Best Cases in Music & Brand Partnerships in 2022

BMIM - Tim de Broekert (Communication Specialist, Tony's Chocolonely, NL), Rutger Hamelynck (Marketing Manager, NS, NL) and Brogan Simpson (Global Communications Manager, Heineken, NL)

Music partnerships have long offered brands a powerful way to reach audiences on an emotional level, and when companies want consumers to connect in an "authentic" way, music is the glue which makes that happen. This session brings together a panel of marketing leaders from NS, Tony’s Chocolonely and Heineken to share best practice and case studies along with practical advice for artists and brands alike. How do brands and artists remain authentic when the brand sponsor model is replaced by creative partnerships that are mutually rewarding? Are smart marketers able to create far more strategic and targeted partnerships with artists, armed with data generated by digital distribution and social media platforms?

Huis Vasari (Vrije Academie)

Conference FAQ

The ADE Pro Pass  provides access to our complete conference program. As well as:

+ Year round access to ADE Pro's networking platform & database
+ Join dedicated networking events and sessions
+ Access to all official ADE Business Hubs
+ Access to the complete festival program (limited capacity at venues)
+ Access to the Arts & Culture program (limited capacity at venues)
+ Receive the official ADE x G-Star RAW 2022 backpack

We are excited to have the conference back in person this year. The ADE conference locations are Felix Meritis, Huis Vasari (Vrije Academie), and Fosbury & Sons.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Conferece is the ADE Pro Pass.

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