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Is your name for sale? Join de Merkplaats’ workshop in trademark rights

Wednesday, 14 September 2022

Several A-Listers including Prince, Whitney Houston and James Brown have sold the right to exploit both their name and their image – a decision which has been met with a mixture of surprise and, in some cases, shock. But looking at the larger picture, and considering that we live in a society that is increasingly attached to virtual worlds, would it not be handy to have your avatar earning money? Join the trademark experts of de Merkplaats on ADE Wednesday for a workshop on our online worth.

What’s in a name

In a world that’s increasingly becoming more virtual, thinking about ourselves as equally as virtual isn’t that far away. What happens if others use our names, or if we want to claim our own fame? As part of the ADE Pro conference, our long-term partner, trademark agency de Merkplaats is hosting 'What's in A Name? What Is Your Artist's Name and Likeness Really Worth in the Metaverse?', a workshop for all creators, masterminds, and ‘the teams behind'.

What are the first steps to seeing if your name and image are sellable, and what they’re really worth? And, most importantly, whether or not you can retain some control over how those rights are used, what to do if you feel they are being abused, and who the best people are to broker such a deal.


Future state of mind


With over twenty three years of experience in legal advice in intellectual property and a very modern approach to working together with clients, de Merkplaats knows how your brands, trademarks, and copyrights can be best protected. Besides their hands-on approach, the lawyers working at de Merkplaats travel across the country to educate organisations and universities. Fitting the character of the ADE Pro Conference, de Merkplaats' panel dives into topics that matter now, but become increasingly more important in the future.

What’s in a name

In a world that’s increasingly becoming more virtual, thinking about ourselves as equally as virtual isn’t that far away. What happens if others use our names, or if we want to claim our own fame? As part of the ADE Pro conference, our long-term partner, trademark agency de Merkplaats is hosting 'What's in A Name? What Is Your Artist's Name and Likeness Really Worth in the Metaverse?', a workshop for all creators, masterminds, and ‘the teams behind'.

What are the first steps to seeing if your name and image are sellable, and what they’re really worth? And, most importantly, whether or not you can retain some control over how those rights are used, what to do if you feel they are being abused, and who the best people are to broker such a deal.


Future state of mind


With over twenty three years of experience in legal advice in intellectual property and a very modern approach to working together with clients, de Merkplaats knows how your brands, trademarks, and copyrights can be best protected. Besides their hands-on approach, the lawyers working at de Merkplaats travel across the country to educate organisations and universities. Fitting the character of the ADE Pro Conference, de Merkplaats' panel dives into topics that matter now, but become increasingly more important in the future.

This year's ADE Pro offers plenty of opportunities to learn about building and protecting your trademark, discover the most recent additions to the program below.

ADE Pro confirmed program
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