Thijs Muller (NL)

Speaker (Havas Media)

Before joining Havas Thijs worked for Zenith Optimedia as chief digital officer. Earlier he was CEO of digital agency Eyefi Interactive, with branches in Amsterdam and California, where he also started Lead Force USA and the European listing platform My Second Home.

'Media agencies in general were becoming traditional laggards. Over the last years this has dramatically changed, says Muller. 'What happens now is spectacular. During the era of data, media agencies find themselves in the eye of the storm being the ratio in advertising by combining years of experience in offline media, research, insights and strategy with a strong digital profile. When done well, the media agency all of a sudden becomes very relevant, partnering with clients through the complexities of the media landscape and orchestrating the customer journey. This is exactly our goal at Havas.

After joining the advertising and media practices in 50 'villages' throughout its markets, Havas now enters a new space in merging with the Vivendi Group. The merger moves the needle and focus into the content arena, with labels such as Universal Music, Daily motion, Gameloft and Hollywood's european counterpart Studio Canal.

Thijs used to work for brands like Loreal, Nike, Nestle, Mercedes, Tommy Hilfiger and Hein

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