Mark Grotefeld is General Manager at Pioneer DJ EMEA. Pioneer DJ are a leading technology company (hardware, software, platforms) with a laser like focus on the electronic music industry. He has seen the business grow from a $10million fledgling to a $250m clear market leader. Having a master’s degree in marketing, Mark’s career focus has been on marketing and technology, having worked closely over the years with all the key technologists, platforms, brands, and artists in this space. Pioneer DJ are now private equity owned and Mark’s emphasis has shifted toward organisational culture/values, authentic leadership, stress management, and building productive motivated teams. Mark’s vision is of an industry that is deeply empathetic to the mental stresses and strains that can come with a career in electronic music and one that offers an effective safety-net of support.