Makukhina Alena (RU)
Marketing director at SWMC. Sochi Winter Music Conference (SWMC) is an unique forum for professionals of club industry, nightlife fans and all the people, who sincerely share the passion for all kinds of electronic music culture. SWMC is the first and the most massive, popular and successful project of its kind in Russia. Every year since 2006, more than 1000 delegates and guests of the Conference from all across the country and from abroad come to the Black Sea shore to participate in interesting events, to know actual information from the first hands, to expand their business networks, relax and speak with each other informally. The program of the Conference is divided into day and night parts. SWMC by day is a set of panels, lectures, debates and round-table discussions with club business professionals and renowned experts of entertainment industry from all around the globe. At night a lot of massive parties and label showcases with top European and Russian artists, as well as talented young producers, representing the whole range of modern electronic music, take place at the best clubs and venues of Sochi.