Luke Hood (GB)

It started as a passion for bass music: At the age of 16, Luke Hood set up two YouTube channels to share his favorite new music with friends. He named them UKF. Two of the earliest multi-artist, genre-focused channels on YouTube, within a year both UKF Dubstep and UKF Drum & Bass had amassed over a million subscribers and captured one of the most critical moments in our time: both musically, as the bass revolution took over the entire globe, but also how new music is delivered and experienced by young audiences. Ditching his supermarket shelf stacking job, Luke moved to London, partnered with leading indie music company AEI Group, launched a third UKF channel and developed the brand into the global taste making phenomenon it has since become.