Justine Watkins (US)

Co-founder of MALLA, Justine’s shared vision was to create a consumer, community based business, dedicated to performance through music & fitness. A digital veteran - building high growth, high performing brands across the UK, Australia & USA, Justine believes the ‘algorithm’ to winning cultures, business success & individual performance relies on healthier, community based experiences, fundamentally underpinned by music. In addition Justine is an advisor to consumer brands, media, content & broadcast sectors through the use of technology, data & automation with significant focus for opportunities in the programmatic landscape. Justine has worked with brands such as General Motors, P&G, Mondolez, Microsoft, Disney, Kellogs, Sony, Facebook, Google, Apple, Spotify & YouTube.