Will Page

Will Page

Director of Economics at Spotify, th​e​ digital music service. He was previously the Chief Economist at PRS for Music. There he published pioneering work on the Long Tail, the broader value of the music industry and Radiohead's In Rainbows – where he famously asked if legal free could compete with illegal free. Since joining Spotify, he has presented new insights on Spotify's success in The Netherlands and its impact on music piracy, revealed how hits happen in a digital age and demonstrated the long tail effect on both downloads and streaming. His work has been covered in the Financial Times, The Economist and all major broadsheets and blogs. To date, Spotify has launched in 5​7​​ markets around the world, and recently announced ​40​ million active users and over ​10​ million paying subscribers. Read more

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Communications

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I agree to the Privacy Statement of the ADE Foundation, including the following ways of using your personal data by the ADE Foundation and/or third parties selected by the ADE Foundation:
Using personal data on your device

The storage of information, or access to information that is already stored, on your device such as advertising identifiers, device identifiers, cookies, and similar technologies.

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The collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as on other websites or apps, over time. Typically, the content of the site or app is used to make inferences about your interests, which inform future selection of advertising and/or content.

Sending you tailor-made ads

The collection of information, and combination with previously collected information, to select and deliver advertisements for you, and to measure the delivery and effectiveness of such advertisements. This includes using previously collected information about your interests to select ads, processing data about what advertisements were shown, how often they were shown, when and where they were shown, and whether you took any action related to the advertisement, including for example clicking an ad or making a purchase. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as websites or apps, over time.

Sending you tailor-made content

The collection of information, and combination with previously collected information, to select and deliver content for you, and to measure the delivery and effectiveness of such content. This includes using previously collected information about your interests to select content, processing data about what content was shown, how often or how long it was shown, when and where it was shown, and whether the you took any action related to the content, including for example clicking on content. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise content and/or advertising for you in other contexts, such as websites or apps, over time.

Measuring your use of our Website(s) and Platform and the content we have provided to you

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