Sulinna Ong is Vice President of Artist Marketing at Deezer. Ms. Ong is responsible for leading Deezer’s Artist Marketing team globally and setting its strategy and working directly with labels and managers to identify opportunities that will appeal to content creators and music lovers.
Ong brings 16 years’ experience of pioneering global marketing strategies in the music industry, as well as directly managing major artists; coupled with stints marketing leading edge software, AI and robotics products.
Following her studies in music at Western Sydney University, Ong joined Sony to work on the world’s first consumer robot product, AIBO. She later moved to London where she joined SonyBMG as International Marketing Manager, Artist Development, winning the Music Week Best International Marketing Campaign for Il Divo. After a stint on Kasabian’s management team she moved to Live Nation Artists as Director of International Marketing & Artist Development working with the Rolling Stones, Madonna, Jay Z and Roc Nation and then on to become CMO of award-winning music video app Youdio.