Nick Steenge started his music career as music promoter at Poppodium Simplon in Groningen, The Netherlands. He grew into this position after working there for 5 years as event manager. During this period he bonded with the hip hop scene in his hometown and started giving the local hip hop scene a place to perform and develop their talent and careers. Kraantje Pappie was one of those talents. They became friends and started working together on his career. This was the beginning of Nick Steenge Management. A couple of years, hits and highlights later they run a successful bookings agency, music label (together with co-founder Steven Campbell) and management agency.