Amsterdam Dance Event

19/20/21/22/23 Oct 2016

Lawrence Lui

Lawrence Lui

An experienced and creative music industry professional with a wide array of expertise in everything from new media to artist development.

As senior director of ma
rketing at Astralwerks Records (an unit of Universal), I’ve overseen marketing and promotion for acclaimed artists such as the Grammy-winning Chemical Brothers, Grammy-winning Basement Jaxx, Swedish House Mafia (multi-platinum single), Hot Chip, Pet Shop Boys, Eric Prydz, Bat For Lashes, Sparklehorse, Röyksopp, Kings Of Convenience, Beta Band, Carbon Silicon (feat. Mick Jones), The Stooges, Sondre Lerche, 69 Eyes and many more.

Among my accomplishments, I’ve implemented campaigns resulting in five #1 Billboard club hits, a #1 CMJ college album and the fastest selling DJ-mixed record ever.

I’ve also done marketing and radio at V2 Records, where I promoted top-selling releases by Moby (3X platinum album), Mercury Rev, Underworld, Mogwai, Grandaddy and Ian Pooley. A freelance journalist (for, among others), I’ve also served as the music director of the New York radio station WNYU.
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