Farhana Aboo
18

Farhana Aboo

From developing marketing strategies for AEI’s music releases, to the strategic use of data to enhance and elevate marketing efficiencies, Farhana Aboo works on some of the biggest electronic music brands in the world. At the AEI Group in London she is responsible for marketing campaigns for rapidly growing independent labels like UKF, NCS, TheSoundYouNeed, Drum&BassArena, Subsoul and more across the company portfolio. With a global reach of 32 millions fans across all platforms, Farhana helps the AEI Group reach, monitor and analyze consumers from all over the world to ensure the best result. In addition to her marketing role at AEI, Farhana has also played an integral part in developing the business and also championing diversity in the company.

Qualified at the Chartered Institute of Marketing and boasting an impeccable track record with internationally renowned brands such MTV, Perform Group, Relentless Records and One Little Indian, Farhana’s experience with marketing, data, PR, strategic communications and large international product and event launches has been a major asset to AEI since 2012.

Farhana is also a firm believer in championing young talent (particularly women) and mentors young people wanting to work in the music industry – be it through apprenticeships, internships or mentoring schemes.
Read more

Add speaker to favorites
Remove from favorites
back
Data Policy
Communications

Our data
collection policy

I agree to the Privacy Statement of the ADE Foundation, including the following ways of using your personal data by the ADE Foundation and/or third parties selected by the ADE Foundation:
Using personal data on your device

The storage of information, or access to information that is already stored, on your device such as advertising identifiers, device identifiers, cookies, and similar technologies.

Making a personal profile of your interests based on your use of our Website(s) and Platform

The collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as on other websites or apps, over time. Typically, the content of the site or app is used to make inferences about your interests, which inform future selection of advertising and/or content.

Sending you tailor-made ads

The collection of information, and combination with previously collected information, to select and deliver advertisements for you, and to measure the delivery and effectiveness of such advertisements. This includes using previously collected information about your interests to select ads, processing data about what advertisements were shown, how often they were shown, when and where they were shown, and whether you took any action related to the advertisement, including for example clicking an ad or making a purchase. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as websites or apps, over time.

Sending you tailor-made content

The collection of information, and combination with previously collected information, to select and deliver content for you, and to measure the delivery and effectiveness of such content. This includes using previously collected information about your interests to select content, processing data about what content was shown, how often or how long it was shown, when and where it was shown, and whether the you took any action related to the content, including for example clicking on content. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise content and/or advertising for you in other contexts, such as websites or apps, over time.

Measuring your use of our Website(s) and Platform and the content we have provided to you

The collection of information about your use of the content, and combination with previously collected information, used to measure, understand, and report on your usage of the service. This does not include personalisation, the collection of information about your use of this service to subsequently personalise content and/or advertising for you in other contexts, i.e. on other service, such as websites or apps, over time.

Agree to
our communications

I agree to the Privacy Statement of the ADE Foundation, including the following ways of using your personal data by the ADE Foundation and/or third parties selected by the ADE Foundation:
Required (*)
Why am I seeing this?
Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now