TheFatRat calls the internet his home - a nation of all colors, of young and old, of gamers and creatives, of geeks and cool kids, and certainly a nation abundant with trolls… It’s this massive and diverse group of people, his core fanbase, that have pushed TheFatRat immensely over the years, reaching a fever pitch this 2017. He’s found his way into the industry’s spotlight catching high praise from key influencers and press for his sound which Billboard Magazine has coined as “Wildly energetic and genre-bending electro”. He has become one of the most top-charting acts in dance music, having had multiple singles remain in the iTunes top50 for over 12 months straight. He has had his music synched-to-screen for popular video games like the top-grossing Rocket League, for advertising giants like Coca-Cola, and he has planted himself as the go-to artist for E-Sports brands like ESL and Dreamhack.
Most-importantly, the artist’s forward-thinking approach to lift copyright restrictions on his music has led to him having been featured in over 1,500,000+ unique you-tube videos from a range of different content creators - collectively accounting for over a billion unique views on the platform. Even music industry veteran Bob Lefsetz took note in his influential newsletter that “[TheFatRat represents] the power of You-Tube and the power of Electronic Music.” Currently boasting one of the largest followings and most engaging fan-bases on the web for an artist in his genre… accounting for roughly 1,700,000+ followers on You-Tube, 750,000+ on Spotify, and high engagement rates with roughly 300,000,000 video views on his own page and 200,000,000 streams…
The once-strictly independent artist has recently signed an international deal with Universal Music Group that places him on the legendary dance label Casablanca/Republic Records in the USA and PM:AM records in the United Kingdom. He will also be running a new imprint called The Arcadium that will house a whole range of artists hand-picked by TheFatRat whose sole quest is to consistently feed the fan-base TheFatRat grows day-by-day. The months ahead mark an exciting new chapter for TheFatRat as he has returned to touring and brings a new live show to fans worldwide. Read more