Catching The Korean Wave

The Insider's Guide To Korea
Program

Join us at ADE for

Korea panels
Networking opportunities
Catching The Korean Wave
The Inside\'s Guide To Korea 
Dance Music Culture
Seoul Nightlife
Korean Festivals
K-pop
Venue map
Kleine–Gartmanplantsoen 10,
1017 RR - Amsterdam
All you want to know about the vibrant music scene in Seoul and to meet with the key industry players from South-Korea who will reveal the ins and outs during todays panel sessions in De Balie.

A taste of our program

ADE Guest House will focus on South Korea during their mid-day program from 12 PM until 5 PM. BEPC Tangent Creative, Korea's leading music festival and events company, will host the program and invites many key players from all corners of the industry to introduce the Korean market and the key to its success in the business.

South Korea is ADE's 2018 official focus country because it is one of the most dynamic, technically advanced and productive music markets in the world right now. Global sales of the genre known as K-pop made South Korea the 8th largest music market in the world by revenue (bigger than India and China), generating $4.7 billion in global sales last year. 

But more relevant to ADE delegates is the fact that, alongside the synchronised dance music and pop melodies that typify K-pop, the country is also home to a thriving and highly productive underground and crossover electronic scene. 

Catching The Korean Wave: The Insider's Guide To Korea" will take place at Thursday 18th October in De Balie (Kleine-Gartmanplantsoen 10, a 5 minutes walk from the main conference at De La Mar Theatre) and is presented by BEPC Tangent Creative and organised by AMSbookings.ASIA and MPLUS82. The full program day will be streamed on Mixmag Korea's Facebook page.

Time Table

12:00-12:30 Meet & Greet with BEPC Tangent Creative (B3 Lecture Room)
Meet up with the team behind the festivals of BEPC Tangent Creative, the largest (dance) event production company in South Korea responsible for festivals including DJ World Festival, Heineken presents 5TARDIUM, Electric Sky, The Platform Music Festival and many more. 

Eunsung Kim (BEPC, KR) // CEO
Hyesun Lim (BEPC, KR) // Manager
Miso Choi (BEPC, KR) // Manager

12:30-12:50 10 Countries to Watch: Focus on South Korea - Key Note Speech (B3 Lecture Room)
In this key note speech Quincy Kim and Mark Yoo will reveal everything you need to do to have a chance of selling your music or breaking an artist in South Korea, who to talk to in order to book shows and tours, how local musical tastes are evolving and how best to interact with Korea's entertainment market leaders. 

Quincy Kim (Mixmag Korea / BNL, KR) // Promoter, Artist Booker
Mark Yoo (MPLUS82, KR) // Promoter, Consultant


13:00-13:45 The Sole Survivor - The Original Team Behind Major Korean Festivals (B3 Lecture Room)
CEO of BEPC, Eunsun Kim, will be explaining the past, present, and future of the Korean dance music scene and his team's success as the original Korean brand in the market. 

Eunsung Kim (BEPC, KR) // CEO
Moderator: Rakesh Sharma (Anna Agency, NL) // Business Development Manager


14:00-14:45 Building The Perfect Partnership 
The story behind the underlying concept and execution of various musical activities with Heineken. 

Chadi Abdo (Heineken Korea, KR) // Marketing Director
Hyesun Lim (BEPC, KR) // Manager


15:00-15:45 Planting The Seed - Musical Diversity in the Korean dance music scene (B3 Lecture Room
Seoul is definitely on the global music map. Boiler Room went there for the first time some years ago, Resident Advisor had a residency and MixMag Korea opened a new office and launched a dedicated Korean version of their website, and most of the European and American DJs that are touring Asia are now stopping in Seoul for shows. All that started in Hongdae area of Seoul 15 years ago, but in the last few years most of the new clubs are located in a neighborhood named Itaewon, next to the main US army base.

Mystik was one of the first to be internationally known, soon followed by Cakeshop, Contra and Pistil and more recently Faust, SOAP, Volnost, and Beton Brut to mention a few. S Factory is a cultural centre bringing in names like Charlotte de Witte. Faust hosted Sven Vath and Len Faki last month. SOAP hosts weekly internationals (Kitsune, Claptone, San Holo) introducing many new up and coming artist to the Korean underground scene and Club Living Room has opened with really good house vibes. These underground clubs are all pretty small compared to the huge night complexes you find in the famous Gangnam area, like Octagon, Burning Sun and Arena, where many artists from the DJ Top100 have played in the last decade. But what's next for Seoul's nightlife? 

Marcus L (Faust, KR) // Founder, Label Director, Resident DJ, Producer
Mark Yoo (MPLUS82, KR) // Promoter, Consultant
Quincy Kim (Mixmag Korea / BNL, KR) // Promoter, Artist Booker
Yann Cavaille (Club Soap, FR) // Co-Founder, DJ, Producer, Designer
Moderator: Marc Lankreijer (AMSbookings.ASIA, NL) // Managing Director, Owner


16:00-16:45 K-pop from S-Korea (Grote Zaal) 
SM Entertainment is one of South Korean's largest music label and entertainment companies, representing K-pop and currently working with several talented international songwriters and (electronic) music composers including Willem Laseroms who co-wrote under the nom de plume "The Future Presidents" the Electric Shock EP for South Korean act f(x), the EP had over 115 million Youtube views. Dutch composer and songwriter Jihad Rahmouni wrote several K-pop hits for TV XQ, Girl's Generation and now for NTC. Erik Abores, signed to Spinnin' and previously very successful in the EDM scene, has concrete plans to move to Seoul and already started learning Korean. Bobby Sukhraj teamed up with SM Entertainment when they presented themselves at ADE in 2017 and dived into the K-pop scene scoring major successes for his writers. Greig Watts is Head of Publishing at Dwb Music in the UK and has written and produced many songs for artists that have sold over 10 million units. He is widely recognised as an expert in the Asian and Eurovision markets, running song camps for his writers focused on K-pop music. 

Bobby Sukhraj (Houston Comma, NL) // A&R
Willem Laseroms (NL) // Songwriter, Music Composer
Erik Arbores (NL) // DJ, Producer
Moderator: Greig Watts (DWB Music, GB) // Head of Publishing


16:45-18:00 Networking & Drinks (at the foyer)
Meet and mingle with the visiting Koreans, speakers, panelists, moderators and other ADE delegates in the Foyer of De Balie to network, make new friends or just go for a drink and a bite. De Balie has a fine restaurant and bar.


Program

Meet & Greet with BEPC Tangent Creative

12:00 - 12:30 | free
Meet up with the team behind the festivals of BEPC Tangent Creative, the largest (dance) event production company in South Korea responsible for festivals including DJ World Festival, Heineken presents 5TARDIUM, Electric Sky, The Platform Music Festival and many more.
18/10

Country Focus: South Korea

12:30 - 12:50 | free
In this key note speech Quincy Kim and Mark Yoo will reveal everything you need to do to have a chance of selling your music or breaking an artist in South Korea, who to talk to in order to book shows and tours, how local musical tastes are evolving and how best to interact with Korea's entertainment market leaders.
18/10

The Sole Survivor - The Original Team Behind Major Korean Festivals

13:00 - 13:45 | free
CEO of BEPC, Eunsun Kim, will be explaining the past, present, and future of the Korean dance music scene and his team's success as the original Korean brand in the market.
18/10

Building The Perfect Partnership

14:00 - 14:45 | free
The story behind the underlying concept and execution of Heineken presents 5TARDIUM. Building trust and developing a brand with the sponsor in Korea.
18/10

Planting The Seed - Musical Diversity in Korean dance music scene

15:00 - 15:45 | free
Seoul is definitely on the global music map. In the last few years most of the new clubs like Faust and Soap are located in a neighborhood named Itaewon, next to the main US army base. Learn more about Seoul's vibrant nightlife here.
18/10

K-pop From Korea

16:00 - 16:45 | free
Global sales of the genre known as K-pop made South Korea the 8th largest music market in the world by revenue (bigger than India and China), generating $4.7 billion in global sales last year. Dutch composers and songwriters are very active in the K-pop sound. What are the expectations from both countries? 
18/10

Networking & Drinks

16:45 - 18:00 | free
Meet and mingle with the visiting Koreans, speakers, panelists, moderators and other ADE delegates in the Foyer of De Balie to network, make new friends or just go for a drink and a bite. 
18/10

Our latest
updates

Mixmag Korea streaming

This years ADE's focus country "Korea" conference will be live streamed through Mixmag Korea's facebook channel.

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