Video - Talking to You(th)
13:00 - 13:45
DeLaMar Theater | Marnixstraat 402, Amsterdam
Dutch interactive television channel XITE will be talking video, but focusing on the kind of short film that attracts a broad-based, young adult crowd. The XITE team will be joined by several brand managers in a discussion covering recent brand partnerships, and focusing on cases that reach young adults through working with leading brands such as Durex, Levi's and the Gemeente Amsterdam (City Council of Amsterdam). The panelists will also be digging deep into the importance of story telling wrapped into a music and brand context that really touches the target audience.
Louiza Voorthuijsen (XITE, NL)
Director Content & Brand Partnerships
Manon Fennis (XITE, NL)
More speakers to be announced soon