The New Wave of Labels From Unusual Places

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The New Wave of Labels From Unusual Places

The New Wave of Labels From Unusual Places

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14:30 - 15:15
DeLaMar Theater | Marnixstraat 402, Amsterdam

There have always been 'boutique' labels, but currently we are seeing more and more record labels being launched by non-traditional players, with the strongest new wave being operations related to gaming and esports, alongside a growing number of artists who choose to run their own labels. What drives them to take on the hazards and joys of marketing releases and breaking acts? Is their audience radically different to traditional music consumers, and if so, in what ways? And what do they bring from their different backgrounds that might change, improve or even revolutionise the way labels have traditionally functioned?



Gustav Käll (Universal Music Group, SE)
Head of Esports

Orri Sachar (Monstercat, CA)
Head of Artist Development

Siofra McComb (!K7, DE)
Head of Marketing and Sales

Moderator:
Carl Loben (DJ Mag, GB)
Editor-in-Chief


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