The Magic of Numbers: Expand Your Chinese Fan Base
12:30 - 13:15
De Balie (B2 Panel Room) | Kleine–Gartmanplantsoen 10, Amsterdam
Reaching fans online can result in staggering numbers of followers in China. How to properly develop your brand for these large numbers of people? A discussion on differences in positioning your music brand for Western and Chinese crowds and how to create a successful strategy as music professional on the different socialmedia channels.
This panel is organized by House of China.
Eelke Arjaans (Bookya, NL)
Fay Wang (CMCM / ISY Music Festival, US)
Paul Neuteboom (BHM, NL)
Yang Hua (Mai Ai, CN)
Jason Swamy (Fever / NetEase,TH)