The A-Z of Music & Brands
12:30 - 13:00
DeLaMar Theater | Marnixstraat 402, Amsterdam
HALAL started out making music videos and the company has always had a deep-rooted link to the world of music. This link has been at the core of the agency's work in a multifaceted way, partnering its directors with artists who share a creative vision and ideals, such as Emma Westenberg with Janelle Monae, or Emmanuel Adjei with Sevdaliza. HALAL also utilises in-house researchers to create brand experiences that are culturally relevant through the mix of artists and influencers involved, and by thinking originally about the type of content and its link to the artist/experience at hand. In this talk, HALAL Partner & Executive Producer Gijs Determeijer will be presenting some prime examples of the A-Z of Music & Brands.
Gijs Determeijer (HALAL, NL)
Partner, Head of New Business