So You Think You Can Sync!
16:15 - 17:30
DeLaMar Theater (D8 Panel Room) | Marnixstraat 402, Amsterdam
So You Think You Can Sync!, a.k.a. SYTYCS!, the panel where top musicians with little or no previous sync experience take on creating the music for an advert, is part of this year's Dance & Brands. In August, 8 composers from the world of electronic music were given a previously unseen commercial with the original sound removed. They then have ‘carte blanche’ to sync music that they have created specifically for the advert, or they can use a piece of existing music edited to fit with the images. The results will then be played to a team of advertising industry experts, led by Grey Worldwide’s Music Director Josh Rabinowitz. The experts will offer their opinions on the approach and relevance of each composer’s effort, the ways in which it affects perception of the action, as well as giving advice about the art of syncing, and how to get the attention of music supervisors. And of course, some of the participants might just find themselves with a new side to their career.
Gary Beck (GB)
Homay Schmitz (DE) & Oliver Weder (CH)
The Wong Janice (NL)
Niklas Paschburg (DE)
Connie Edwards (Major Tom, US)
Josh Rabinowitz (Grey Worldwide, US)
SVP Director of Music
Steph Perrin (Cloud 9 Music/Downtown Benelux, NL)
Head of Sync
Toby Williams (Leland Music, GB)