IdeaSwap II: TicketSwap's rise as a fan-first and promoter-trusted platform
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12:30 - 13:15
SSBA Salon (TicketSwap Hideout) | Marnixstraat 429, Amsterdam
When does the fan experience start at an event? When they enter the festival, club or party? Or is it months before when they first hear about the event? Increasingly in electronic music, it is the latter: when a fan hears about an event and purchases a ticket, this is when their customer journey begins. TicketSwap’s mission has been to make sure that ticket buying experience is held to the same high standards as the event itself, whether that ticket was bought on the original sale or indirectly from another fan; safety, fairness and simplicity.
Over the past 5 years, TicketSwap has helped fans and event organisers take back ownership of the secondary ticket market from scammers and professional resellers. As part of the TicketSwap Hideout in the SSBA Salon, Anthony Hodge (Communications Manager) and Daniyal Ahmad (Partnerships Manager) will dive into the TicketSwap story, and explore what has made TicketSwap a trusted resale platform for both fans and electronic music brands across Europe.
Anthony Hodge (TicketSwap, US)
Daniyal Ahmad (TicketSwap, GB)