IdeaSwap: How DJ's direct-to-fan marketing sells tickets
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12:30 - 13:15
SSBA Salon (TicketSwap Hideout) | Marnixstraat 429, Amsterdam
Last month, DJ Hardwell announced that he was taking a break from touring indefinitely, meaning that his last show will be the sold out ADE concert with the Metropole Orkest at the Ziggo Dome on October 18th. With one of the biggest names in electronic music bowing out of live music for now, this is perhaps the most anticipated ADE event in years. Official tickets are now only available via TicketSwap, sold by fans and Hardwell himself.
As part of the TicketSwap Hideout in the SSBA Salon, Denis Doeland and Sebastien Lintz from Hardwell’s Sorted Management team will talk about their approach to direct to fan promotion and ticket selling. Their data-driven approach to modelling Hardwell’s global fan base is a glimpse at the future of artist-to-fan communication in electronic music and beyond. Join this lunchtime session and hear about the future of artist-led touring and ticket sales. Lunch provided, first come, first served basis.
Denis Doeland (DDMCA, NL)
Sebastien Lintz (Sorted Management, NL)