How to Sell Out Your Event in the Post “Facebookmania” Era?
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12:15 - 13:15
Kopstootbar (Paylogic Hangout) | Marnixstraat 429, Amsterdam
In a post “Facebook-mania” era, events are fighting for visibility on the web. To get more control over your audience and event promotions, a strong e-commerce driven platform as the heart of your digital ecosystem is crucial. We believe that the future of online event promotion is an integrated approach where ticketing 2.0, data and branding meet.
Major brands like Amsterdam Dance Event and Awakenings already use the golden triangle of branding, data and ticketing solution of Paylogic to master their digital ecosystem.
This showcase is a case presentation of the digital transformation of Awakenings and Amsterdam Dance Event.
Both brands created an e-commerce platform that integrates vital parts of the fan experience: travel, hotels, tickets and merchandise. It enabled the brands to control most of the (online) festival environment creating a higher level of engagement with fans, increase the revenue and generate more fan data.
Roger Meijer (Paylogic, NL)
Anthony Thissen (Bravoure, NL)