How Napapijri Revamped a 300-Year-Old Masterpiece and Became Part of The Global Conversation
15:00 - 15:30
DeLaMar Theater (D12 Panel Room) | Marnixstraat 402, Amsterdam
Outdoor brand Napapijri celebrated its 30th anniversary with a bold project: the re-interpretation of Antonio Vivaldi’s The Four Seasons with four contemporary artists.
Critically acclaimed London-based singer Raleigh Ritchie, also known for playing Grey Worm in Game of Thrones, layered his orchestral R&B style over Summer; LA’s TOKiMONSTA injected her signature beat-driven sound into Spring; Sharon Doorson captured Autumn’s ambience with her powerful vocals. Berlin’s Jan Blomqvist weaved his distinct electronic music into winter, a process he will illustrate during the talk.
The resulting tracks premiered at Bread & Butter Berlin in a multisensory live show accompanying the drop of a new capsule collection that captured the essence of all four seasons. The case proves that music offers brands an advantage in consumer engagement and in commercial metrics.
Marleen Heemskerk (First Day of Spring, NL)
Senior Marketing Strategist
Jan Blomqvist (DE)