Evolution of Sound
11:30 - 11:45
DeLaMar Theater (D8 Panel Room) | Marnixstraat 402, Amsterdam
Where next for brand and music partnerships?
Has the music & brand partnership space become too crowded, too transactional and ineffective? In a world saturated with entertainment content and a plethora of brands clamouring to be heard, how can a brand achieve genuine cut through? FRUKT Dom Hodge charts the evolution of brand partnerships through 4 distinct ages, and by analysing over 500 brand & music partnerships across North America and the UK in 2017, and surveying 2,000 people across the UK and North America in 2018, forecasts a purposeful future for the next generation of music partnerships.
Dom Hodge (FRUKT, GB)