Creative Keynote - Bas Korsten on How to Become a More Creative Human Being
13:00 - 13:30
DeLaMar Theater (D5 Panel Room) | Marnixstraat 402, Amsterdam
Generally speaking the music industry tends to believe that being creative is a gift, and that you either have talent or you don't. But the advertising industry sees it quite differently. To advertisers creativity is something that can be intellectualised and understood, nurtured and improved upon. Consequently advertising agencies spend a lot of time and effort making their staff more creative, more focused and more effective. JWT Amsterdam's Creative Partner Bas Korsten will be presenting his tricks, tips and methods for deep mining the creative potential in all of us, so that you can give more to, and get more from your professional life by learning how to be creative in everything you do.
He’ll also be sharing some insights from the field of neuroscience, showing how the very act of creativity can be broken down to how your brain connects different memories, ideas and influences. And he’ll show how anyone can ‘exercise’ their brain to become more creative.
Bas Korsten (J. Walter Thompson, NL)