Country Focus - Mexico
13:00 - 14:00
DeLaMar Theater (D2 Network & Business Lounge) | Marnixstraat 402, Amsterdam
Since the 70s Mexico has always had a vibrant and diverse electronic-dance scene throughout all its different sociocultural groups, from low-income neighborhood sound systems -or “Sonideros”- at block parties, to middle class backyard parties and upscale clubs in Acapulco or Mexico City. During the 80s there was a surge of artists that blended post-punk with electronica as well as new wave and electro-pop bands. The development was not easy though. In the 90s the clandestine rave scene maintained a low-key presence through visits from international DJS as well as local DJs, producers and indie labels. The 2000s saw the first arena shows from international DJs, he Love Parade during three consecutive years, the birth of an FM dance radio station and a second wave of experiments from major labels to develop local electronic talent.
But today, Mexico is arguably the most important market for EDM in Latin America: with a population of 128 million people (only smaller than Brazil), the 14th economy in the world with a gross domestic product of over 1 trillion USD, it hosts over 10 massive EDM festivals, including the 2nd biggest EDC in the world which is also he biggest festival in the country regardless of genre, it is the 3rd biggest market for Spotify globally just after the US and UK and the recorded music industry is enjoying its fourth consecutive growth year ($137m USD in 2017). Streaming revenues of $94m have grown 633% since 2013 and many of the biggest DJs in the world have Mexico City in their Spotify Top 5 consumption cities. Important for this growth and level of consumption, 41% of Mexicans owned a smartphone in 2017 and 91% of Mexican Internet users had listened to music in their mobile devices in that same year. Mexico overindexes in the use of Youtube to listen to music as 97% of internet users have used it compared to just 82% in the US or 79% in Sweden.
Luis Estrada, Head of Aftercluv along with Pedro Guzman, SVP of Aftercluv, Universal Music Latin America’s dance entertainment division, will host a keynote on the EDM Industry in Mexico that will be followed by a networking session which will be attended by many of the key players, DJs, producers, artists, label executives, promoters, technology entrepreneurs, managers, agents, publicists, journalists and club owners in the Mexican dance industry. Come and interact with the always friendly and warm-hearted people of Mexico in this special event.
Luis Estrada (Aftercluv/ Universal Music Latin Entertainment, MX)
Pedro Guzman (Aftercluv/ Universal Music Latin Entertainment, DO)