Country Focus - Brazil
13:00 - 14:00
DeLaMar Theater (D2 Network & Business Lounge) | Marnixstraat 402, Amsterdam
Brazil is one of the main exporters of all forms culture, a well known fact since Carmem Miranda rose to success in 1930s. But since the late 80s, electronic music has become one of the main cultural assets of Brazil. At first, one had to be really trendy and know where to look for the right clubs in the richest areas of São Paulo, or hidden raves on a yacht moored off shore in Bahia state. But after clubs such as Hell's Club, in the mid 90's, became headline news mainly due to its opening hours - from 4am till noon - the average Brazilian became aware that there was some new kind of beat that could attract even more people than the organic beats of the Escolas de Samba. Techno and house had arrived and with them a whole new lifestyle was born.
Over the past 20 years, electronic music has become like a fever in a country already known for its festive appetite, where it doesn't take a crowd to get a party started. Brazil now holds the the number two spot in the world in terms of Electronic Music related economy, only behind the US.
Juliana Cavalcanti, founder of Reality Agency will guide ADE delegates through Brazilian dance music history, outlining the main players, with a talk punctuated by her unique sense of humour. Don't miss it.
Juliana Cavalcanti (Reality Agency, BR)