Chuckie and the Brand Power of Artists
14:15 - 15:00
DeLaMar Theater | Marnixstraat 402, Amsterdam
There is no doubt that partnerships between brands and artists can be highly beneficial for both parties, creating maximum value through a match that works for both brands - an artist being a brand too. Based on a brand strategy model, several cases will be discussed by Sony/ATV's Hans Schlatmann, leading up to an interview with legendary Dirty Dutch artist Chuckie about his experiences and views on brand partnerships and the world of sync.
Hans Schlatmann (Sony/ATV, NL)
Senior Marketing and Synch Manager
Ryan Saltzman (The Bullitt Agency, US)