Breaking Acts - Towards A Borderless, Global Music Market?
13:45 - 14:30
DeLaMar Theater | Marnixstraat 402, Amsterdam
Now streaming is the predominant means of listening to music, the idea of national borders is increasingly irrelevant as more and more acts experience breakthroughs in countries other than their own. A breakthrough is a breakthrough, no matter where it happens, and it's what every artists wants, but how does it impact on marketing strategy? Should labels be creating borderless marketing plans? What does a borderless world mean for the ways in which labels operate and how they form partnerships? What can the indie sector learn from the major label structure?
Branka Maksimovic (We Rave You, RS)
Grace McKracken (Grace McKracken PR, GB)
Ineke Daans (PIAS, BE)
Live Strategy Manager, PIAS Nites Coordinator
Jean-Sebastien Permal (Sony Music Entertainment, DE)
Tanya Makarova (RUSH Music, RU)
Georgia Meyer (MIDIA Research, GB)