Beyond Social Media! How Fake Is Fake Anyway?
14:00 - 14:45
DeLaMar Theater (D5 Panel Room) | Marnixstraat 402, Amsterdam
Does faking likes and upvotes on social media platforms really matter as long as artists are delivering the goods musically? There is no doubt that social media has had a tough year, but there are many positive things about these platforms including the fact that a lot of marginalised people (women, LGBT, PoC) who would not have had the opportunity elsewhere, have built businesses off the back of Instagram and YouTube accounts. ADE takes a look at the upside of upvotes, the fakery myth and the power of the bullshit detector.
Charlotte Lucy Cijffers (DJ Mag, AU)
Chiara Michieletto (Music Ally, GB)
Digital Marketing Manager
Christine Diamantopoulos (The District, CA)
Content & Licensing Manager
Eric Seo (KR)
Independent Agency, DJ
Estelle Rubio (GB)
Producer, Singer, Musician
Juan Pablo Salcedo (David Lewis Productions, US)