Who’d Want to be a PR in the 21st Century?
16:00 - 16:45
DeLaMar Theater (D1 Panel Room) | Marnixstraat 402, Amsterdam
Being a PR person used to be mainly about putting out press releases when required, forging relationships with print, radio and TV journalists and being a ‘people person’. These days those things remain just as relevant, but the landscape is very different and infinitely more complex, with multiple platforms, hundreds of publications of varying reach and relevance, and seemingly limitless possibilities for exposure. So how do you navigate the media jungle, and how do you cut through media clutter and individual indifference, when so many other stories are competing for people’s attention? Our panel of experts lay it on the line....
Emma Chambers (So Dark It's Light, GB)
Co-founder, PR Manager
Lindsay Cabrera (LCPR, CA)
José Woldring (The Media Nanny, NL)
Siofra McComb (K7 Music GmbH, GB)
International Sales & Marketing Manager
Moderator: Spencer Tarring (Pyro Music, GB)