Tommy Hendriks – a new business strategy to enter China.
13:15 - 13:30
ADE China Conference | VondelCS, Vondelpark 3, Amsterdam
Most Westerners have a one-sided interest in China: doing business in China and make money from the big Chinese market. With the rise of China this old school business mentality works less and less. The Chinese learn from the foreigners and then take over the business and do the same for a cheaper price. Tommy Hendriks has spend the last 5 years of his life studying Chinese philosophy, culture and language; investing in friendships with Chinese people and help Chinese people connect with the world. This experience has changed his perspective on how to do business with the Chinese.