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This Is Not America: Exploring The European Hip-Hop Market

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17:00 - 17:45
Melkweg (M5 Panel Room) | Lijnbaansgracht 234A, Amsterdam

ADE Beats 2017 celebrates hip-hop’s global moment. Hip-hop has been a global force for decades, but never before has the hip-hop industry itself been this truly universal. In a world that is rapidly getting smaller, artists and music professionals from all over the world find their place within the hip-hop scene, influencing its sound and sonic direction, content and accent, and way of doing business. Hip-hop continues to be a record-breaking success in Europe, although the engine behind that success differs from country to country, with different sounds, trends, languages, business opportunities and promotion possibilities. In this closing debate of ADE Beats 2017, we take a look at the European hip-hop market. Key figures in the promotion of hip-hop artists in the European market, explore the realities, challenges and opportunities of the hip-hop industry in Europe, in a market that differs fundamentally from the traditional U.S. driven hip-hop industry, and will formulate their vision on what the European hip-hop industry will look like a couple of years from now.

Adel Kaddar (Artside, Warner Chapell Music France, FR)

Jakob Paur (JUICE Magazine, DE)

Maarten van Vugt (MOJO Concerts, NL)

Sarah Maria Elvira (Empire Europe, NL)

Mohamed (Moe) Bah (2K Management, GB)

Moderator: Pay Kolmus (NL)

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