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Sony Music presents: The Growth Of Urban Latin & Reggaeton Worldwide

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17:00 - 17:45
Melkweg (M6 Panel Room) | Lijnbaansgracht 234A, Amsterdam

A panel discussion hosted by Sony Music on the growing influence of reggaeton and urban latin music on pop culture worldwide, their strategies to further grow this market and the great potential the company sees for the future of urban latin. Sony Latin VP of A&R Alex Gallardo, Manuel Acosta, founder of Europe's leading Latin event Palmundo, Spanish rap and reggaeton star C. Tangana and super songwriter Servando, who wrote the biggest hit to date for Colombian superstar Maluma, Felices los 4, and is working with reggaeton superstar Wisin on his next album, discuss the growing popularity of urban latin, challenges and opportunities in promoting the music in non-Spanish speaking markets, the origins and influence of reggaeton on global superstars like Sia, Ed Sheeran and Drake and what the future holds for urban latin artists.

Alex Gallardo (Sony Music Latin, ES)

C. Tangana (ES)

Servando (VE)

Manuel Acosta (NL)

Moderator: Q-Bah (FunX, NL)

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