Protein's 2017 Youth Report
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15:00 - 18:00 | Free entrance
MADE.COM | Rokin 75, Amsterdam
During ADE MADE.COM will be hosting Protein's 2017 Youth Report at the MADE.COM showroom.
This year they take an in-depth look at Gen Z to gain a better understanding of what it means to be young today and for the brands trying to connect with them.
They'll be exploring how ideas such as 'Leisure is Labour', 'Appropriate Re-Appropriation', and 'Fake is the New Craft' affect how this highly influential group navigate the world around them.
Join MADE.COM for an afternoon of insight and inspiration. They will explore the key forces and trends shaping these consumers while you will be able to enjoy the ambience and surroundings at Made.com for ADE.
ADE Card 2017
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