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Keynote interview with Livestyle CEO Gary Richards

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15:15 - 15:45
DeLaMar Theater (D4 Panel Room) | Marnixstraat 402, Amsterdam

Gary Richards, president of LiveStyle North America and previously CEO of HARD Events, started out as DJ Destructo before creating the Electric Daisy Carnival at the tender age of 21 alongside Mr. Kool-Aid. In this keynote he will reflect on what he has learnt from a lifetime in the music industry, working with the legendary Rick Rubin, signing XL Recordings, Sven Vath, The Prodigy and Harthouse Records for the US market, creating HARD and Holy Ship, being one of the first to spot and book Skrillex and Diplo, introducing wayward French ravers Justice and Erol Alkan to the US market, and his experiences making records with Snoop Dogg, E-40, Ty Dolla $ign and YG.

Gary Richards (LiveStyle, US)
President of North America

Moderator: Duncan Dick (Mixmag, GB)

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