Keynote by Ola Sars (Soundtrack Your Brand, SE)
14:00 - 14:40
DeLaMar Theater (D8 Panel Room) | Marnixstraat 402, Amsterdam
Ola Sars, CEO and co-founder of Soundtrack Your Brand the Spotify backed background music company, will be discussing the intersection between brands and music, alongside how this 'hot zone' can contribute to growing the music industry, and how we are all responsible for driving the 'value' in music. He will also be touching on the need for proper research and professional services within this part of the industry through a quick-fire audiovisual presentation accompanied by new research commissioned by Soundtrack Your Brand to leading academics worldwide. The research takes an in-depth look at the neuroscience angle of music's effect on the brain.
Ola Sars (Soundtrack Your Brand, SE)
CEO / Founder