Amsterdam Dance Event

18/19/20/21/22 Oct 2017

To ADE Pro events

Keynote by Heather Shaw (Vita Motus Design Studio, US)

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16:00 - 16:30
DeLaMar Theater (D7 Panel Room) | Marnixstraat 402, Amsterdam

More and more brands are shifting their resources and attention to stand-alone activations like Sony’s Lost In Music, exposing millennial audiences to a new vertical in the live entertainment space. These activations have resulted in new channels of hype and exposure for the brand as well as an increased awareness and enthusiasm amongst their target audiences, offering deeply immersive experiences mixed with live music. Founder and CEO of Vita Motus Design Studio, Heather Shaw, hosts this keynote, drawing on her years of experience creating ground-breaking installations to discuss this new frontier in the live entertainment market

Heather Shaw (Vita Motus Design Studio, US)
CEO, Chief Designer

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