How Electronic Music Can Create Emotional Connections With Your Target Audience
15:00 - 15:30
DeLaMar Theater (D12 Panel Room) | Marnixstraat 402, Amsterdam
With its roots in creating electronic music festivals for millennials, First Day of Spring is a new breed of agency at the crossroads of marketing, entertainment and advertising, constantly delivering ideas that shake, charm, kick and wriggle, and that create genuine impact and lasting impressions. Brand strategist Marleen Heemskerk and founder Peter Kan will be presenting three current campaigns offering insight into how they generate affinity and emotional connectivity through daring and unusual cultural juxtaposition. Previous work by First Day of Spring includes Sven Väth at the Concertgebouw and Maceo Plex playing the Bicycle Passage at the Rijksmuseum.
Marleen Heemskerk (First Day of Spring, NL)
Peter Kan (First Day of Spring, NL)
Managing Director, Founder Audio Obscura, Dance & Brands