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How Electronic Music Can Create Emotional Connections With Your Target Audience

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15:30 - 16:00
DeLaMar Theater (D12 Panel Room) | Marnixstraat 402, Amsterdam

With its roots in creating electronic music festivals for millennials, First Day of Spring is a new breed of agency at the crossroads of marketing, entertainment and advertising, constantly delivering ideas that shake, charm, kick and wriggle, and that create genuine impact and lasting impressions. Brand strategist Marleen Heemskerk and founder Peter Kan will show how the world of advertising is shifting. The future of advertising is entertainment.
(Dance) music and entertainment provide the best chance to build strong emotional connections with a brands target audience.


Marleen Heemskerk (First Day of Spring, NL)
Marketing Strategist

Peter Kan (First Day of Spring, NL)
Managing Director, Founder Audio Obscura, Dance & Brands


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