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ADE Sound Lab Presents:

Gear Test Lab

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12:00 - 19:00 | Free entrance for ADE Card holders (limited)
ADE Festival Hangout | Nes 45, Amsterdam

De Brakke Grond will once again be a hive of high-end, musical craftsmanship as it houses this year’s Sound Lab, as part of ADE’s Playground program. Aimed towards the budding creatives, the Sound Lab will be filled with some of the latest music technological advances and the leading innovative brands when it comes to performance or production needs. Sound Lab will also be staffed by experts to help, advise and display the performance capacities of the showcased wares, allowing you to test-run the latest in music technology. If you’re serious – or just curious- about making music and exploring the world of production, then De Brakke Grond is a must during ADE.

Novation is a British company designing innovative tools for electronic music-makers. Novation specialises in designing synthesisers, grid-based and keyboard controllers and grooveboxes – technology that translates ideas into reality, channelling artistic energy to create new music. Its Launchpad range of grid-based controllers continues to fundamentally shape the electronic music of tomorrow. From the serious hardware-oriented music-maker looking for new inspiration to electronic music fans looking to start a journey into making their own tunes, Novation seeks to inspire.

Novation will be bringing along its new eight-voice polyphonic synthesiser ‘Peak’, the next-generation paraphonic analogue synthesiser 'Circuit Mono Station' and also the intuitive grid-based sequencer ‘Circuit'.

As one of the biggest Benelux distributors of professional audio software and hardware, Amptec will be presenting and be showcasing the latest in creative and innovate high-end gear from Audionamix, Bitwig, iConnectivity, iZotope, Moog, Native Instruments and RME. From Bitwig’s exiting software for performance and music making to Moog’s hands-on analogue gear, the Amptec Test Lab will be providing you with the best tools for your productions.

Splice The team behind the biggest, cloud-based collaboration platform, will on hand to showcase, discuss and answer any questions you might have regarding the company’s innovative approach to music production. With a community of over 500,000 music producers, Splice provides a single platform for all your music production needs and during ADE, they will be showing off Splice’s full suite of online, music production tools.

SAE Institute was founded in 1976 and has since grown to become the world’s largest, industry-focused creative media educator with 54 campuses in 26 countries. The Audio Department offers a Degree Course in Audio Production and Certificate Courses in Electronic Music, Electronic Music Advanced and Music Business. A refined program powered by new facilities and instructors including prominent industry professionals.

Friday 20 October (all day):
"Feedback Sessions"
"SAE Lab: Doctor Ableton"

Serato makes audio software for music lovers worldwide. In 1999 Serato launched with Pitch ‘n Time, still the world’s foremost studio plugin for time-stretching and pitch-shifting technology. On the strength of Pitch ‘n Time, Serato moved into the DJ industry, changing the game with the release of Serato Scratch Live, and later Serato DJ and Serato DJ Intro.

Serato has recently returned to the diverse world of music production with the release of Serato Sample, a high-quality sampling plugin for producers.

At ADE Serato will be displaying the latest features of its flagship software Serato DJ 1.9.9, as well as Serato Sample.

KV331 Audio is a software company which makes synth plugins for Mac, Windows and mobile devices. On ADE Sound Lab visitors will be able to play with the award-winning SynthMaster v2.8 and with the newly introduced synth called SynthMaster One. ADE visitors will benefit from a special 35% discount during the event.

DAFT Studios
DAFT Studios is so much more than a recording studio. We are a creative residence. From writing camps, rehearsal sessions, demo sessions to recording/mix sessions and even tour preproduction: Our creative hub offers spaces for you to work in, in the most comfortable conditions and in the inspirational setting of the Belgian Ardennes.

DAFT Studios is a brand new build, with no expense spared, combined with top-notch boutique hotel services: indoor pool, sauna, catering,…Welcome Home!

Our spin-off DAFT agency builds cool experiences for Brand marcom campaigns by merging music, technology and creativity. Discover our Insta-Vinyl installation at ADE Soundlab!

G5 Gear Test Lab One

Ableton Meeting-spot and Playground location: de Brakkegrond / Tuinzaal

We invite you to come over to our Ableton meeting-spot and playground location to test and play Ableton Push and Ableton Live on one of the available demo-stations. Meet and talk to the Ableton Crew and Product Specialist and ask for a personal demo. We look forward to meeting you at ADE 2017!

Come and meet Elektron and try out their award-winning musical instruments at this year's ADE Playground. Elektron creates innovative and magnificent electronic musical instruments, widely acclaimed for their stellar sound and immense creative potential. The company was formed in 1998 and consists of a head office located in Gothenburg, Sweden and subsidiaries in Tokyo, Japan and Los Angeles, USA.

With the acquisition of V-MODA, the award-winning manufacturer of world-class headphones, a close partnership with the leading DJ software innovator Serato, and a range of exciting new instruments, Roland has a lot to show DJs and producers coming to ADE 2017. Check out all the amazing new gear such as the new DJ-505 and DJ-202 DJ Controller, SH-01a, TR-08, D-05 and SE-02 Roland Boutiques and many more! As well as trying the new gear for yourself, you’ll also be able to catch international artists talking about how they use Roland gear in their setups. Don’t miss it!!

G10 Gear Test Lab Two

ADE Card Advantage

ADE Card holders will receive free limited access (limited capacity, first come first serve).

ADE Card 2017

ADE Card 2017

Too many benefits for just €10,-

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