Fontys ACI Workshops: Festival and Brand Partnerships
12:00 - 13:30
Volkshotel (V2) | Wibautstraat 150 , Amsterdam
Our educational Partner Fontys ACI will host an interactive session each day put together by their own students.
In today's society it is a major challenge for both brands and festivals to find their way to their target audience. Technology is developing more rapidly than we ever believed possible, and ever more festivals are competing in the global festival market. At this ADE University workshop, we will discuss the collaborations between major brands and festivals, and why it is so important for these brands and festivals to work as closely as possible to offer the full 100% user-experience. We will also be asking the big questions like: What makes it so important for brands and festivals to collaborate? And what will the future bring to the global festival and brand market? Alongside that, there is also a workshop for future festival-organisers and brand experts, to allow you to discover the possibilities of these collaborations on your own.
Charlotte Grotenhuis (Playground Brand Activation, NL)
Michael van Oene (Heineken,NL)
Gopi Sangha (Golden Voice, US)
Director of Digital Strategy
Moderator: Jill Mathon