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Fontys ACI Workshop: Merchandising: The Real Value Behind T-Shirts

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12:00 - 13:30
Volkshotel (V4) | Wibautstraat 150 , Amsterdam

Our educational Partner Fontys ACI will host an interactive session each day put together by their own students.

Merchandising is a major and growing income stream for every artist in the world of EDM. Next to the fact that making a profit is really important in the world of merchandising, promotion and branding are the keys to success. But what do merchandising managers think of this phenomenon and how big can it become? Why is merchandise so important for creating a bond with a fanbase? How do you promote merchandise if you want it to be successful without seeming too pushy?
This workshop will start off with some information shopping. Together with our well known and highly experienced speakers - names coming soon - you will find out everything about merchandise and merchandising itself. Then, after being split-up into groups you will get the chance to work on a case for an actual merchandise company. The biggest challenge is to use everything you have learned during this workshop. The group that has the best and most original idea will receive an amazing prize. This workshop is not only for our ambitious students but for our professionals as well. Everyone is welcome to learn more about the fast-growing world of merchandise.

Gigi van der Laan (, NL)
GM of merchandise

Lennert Goede (ID&T, NL)
GM of merchandise

Linan Al-Hamawandi (Barong Family, NL)
GM of merchandise

Cheima El Jallab
Amber Vrösch

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