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Designing the Impossible

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11:00 - 11:30
DeLaMar Theater (D8 Panel Room) | Marnixstraat 402, Amsterdam

At ADE, the Willy Wonka of Design and Science, Critical explorer and fearless and passionate provocateur, Wired Innovation Fellow, designer Nelly Ben Hayoun will create a space for thoughts, debate and provocation around the sociological and critical impact of new technologies. She will define her design work and practice as a Designer of Experiences and demonstrate how the Human Condition can prevail over technology. She will pledge for Greek Tragedy and remind the audience that innovation often comes from 'multidisciplinary conflicts'.

She will explain the challenges she faces in her own practice, trying to defy and design in the gravity of the hyperreal, a world where fiction is as truthful as reality. In this passionate keynote, she will share the complexity of her large-scale projects (The International Space Orchestra, Disaster Playground and the University of the Underground) and introduce members of the public to her 'hammering and total bombardment' philosophy.


Nelly Ben Hayoun (Fr)


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