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Brands and AI Music: Can AI Hack the Muse?

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15:00 - 15:30
DeLaMar Theater (D8 Panel Room) | Marnixstraat 402, Amsterdam

We are living exciting times with the advance of Artificial Intelligence. What was once the realm of science fiction is now all over our newsfeed.
But what about the realm of creativity? Will AI ever really be able to take over our uniquely human gift to create? And, even more importantly, how this will affect creative industries like music? What about Google’s Magenta project, where a research team aims to push the limits of what artificial creativity can do for the arts? And Amper Music which helps the customisation and production of music for films? Not forgetting Spotify’s recommendation services redefine the way we consume and share musical content.
In this session, Emmanuel Flores, the award winning Innovation Director behind advertising’s biggest art meets technology project The Next Rembrandt looks at the history – and the future – of algorithmic composition. He will dissect and discuss how AI is currently affecting the world of music from a business and a brand perspective - as well as looking at the emerging opportunities. This is music as we never understood it before…

Emmanuel Flores, (J. Walter Thompson Amsterdam, MX)
Innovation Director

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